Google Analytics is a piece of software that grabs data about our visitors (you).
What does Google Analytics record?
And quite a bit more.
Google Analytics does not record any information that personally identifies you.
What do we do with your data?
The tracking information allows us to understand better how people use this site and what content they’re reading. This allows us to make better decisions about design and writing.
Sometimes we compile aggregate statistics about the number of visitors this site receives and browsers being used. No personally identifying data are included in this type of reporting.
In the course of doing business with us or participating in our programs, you may send us your email or physical address or establish an account to view private pages. You may provide credit card information to purchase books or other products or to reserve a place at a conference or event.
We use that data for the purposes for which they were intended. We may use your address to communicate with you, or use the account information you establish to identify you and give you access to private web pages. We may use the credit card information to receive payment for goods and services that you wish to purchase.
We do not retain credit card information after we have used it, and we do not sell or share your email address or other personally identifying information.
We remind you that no method of transmission over the internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Personally identifiable information means any information that could reasonably be used to identify you. This might include your name, address, telephone number, e-mail address, credit card information, or any combination of information that could be used to identify you.