Long Island Sound Community Based Social Marketing Workshop

April 28, 2020 – April 29, 2020 all-day
Beardsley Zoo
1875 Noble Ave
CT 06610
Robert Burg

Do you work with people and communities to tackle environmental challenges that impact Long Island Sound and its rivers, harbors and bays?

The Long Island Sound Study is pleased to sponsor a workshop on how to plan and implement an effective outreach campaign, incorporating scientific knowledge on behavior change to encourage local citizens to commit to and take positive actions for cleaner waters and a healthier environment.

The two-day training for environmental and municipal leaders will be led by Dr. Doug McKenzie-Mohr, a Canadian environmental psychologist. More than 75,000 program managers have attended Dr. McKenzie-Mohr’s workshops throughout North America, Europe, Australia, and New Zealand. This is his first workshop in our region.

Workshop attendees will learn the five steps of Community-Based Social Marketing: selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation; and be exposed to numerous case studies illustrating its use.

  • Date: April 28-29, 2020
  • Location: Hanson Exploration Station, Beardsley Zoo, 1875 Noble Ave., Bridgeport, CT
  • Registration: Early Bird (through April 6): $75; Regular (April 7 or later): $95

Registration includes 2-day attendance, light breakfast, lunch, free on-site parking, and a copy of McKenzie-Mohr’s book, Fostering Sustainable Behavior.

Check the Long Island Sound Study CBSM workshop web page for further information. Registration is expected to open mid-February.


McKenzie-Mohr is a recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing.  You can learn more about his approach at

The Long Island Sound Study is a multi-jurisdictional ecosystem-based management program that works with federal, state, and local partners to restore and protect Long Island Sound. NEIWPCC, with support from The Nature Conservancy-Connecticut and the Eastern Connecticut Conservation District, is helping to organize the workshop.