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NEIWPCC and the National 303(d)/TMDL Webinar Series invite you to a webinar on Social Media Outreach, featuring a presentation from the Think Blue Massachusetts statewide outreach campaign.

The webinar will take place on Thursday, January 9, 2020 at 2pm EST. Please register online for participation information.

To solve water quality problems, public engagement is key. It’s easier than ever to create engaging educational materials for the public, but how can you make sure you’re getting the right message to the people who need to hear it?

In this presentation, members of the Massachusetts Statewide Municipal Stormwater Coalition will discuss their “Think Blue Massachusetts” statewide education and outreach campaign which enhanced public recognition of critical issues related to stormwater.

Though the Think Blue campaign, the Coalition and Water Words That Work developed an integrated strategy to maximize the effectiveness and efficiency of public outreach efforts at the statewide, regional and local scales. Presenters Kerry Reed, Alicia Geilen, and Eric Eckl will highlight their implementation and evaluation strategy, the tools they created to establish the campaign as a recognizable entity across the state, and the lessons they learned throughout the process.

If you have any questions about the webinar, contact Emma Gildesgame (egildesgame@neiwpcc.org).

For more information on the webinar series, visit https://neiwpcc.org/our-programs/pollution-control/tmdl/303d-tmdl-webinars/

Presenters:

Kerry Reed is the Senior Stormwater & Environmental Engineer for the City of Framingham, Massachusetts Department of Public Works and serves as the Chair of the Massachusetts Statewide Municipal Stormwater Coalition.  She is a registered Professional Engineer in Massachusetts, an Army veteran, mother of two amazing boys, and Patriots fan.

Eric Eckl is the founder and owner of Water Words That Work, LLC which helps clients & students succeed with their outreach and communication for clean and safe water, outdoors and at home. Eric has more than 20 years’ experience planning and executing environmental outreach and communications programs.

Alicia Geilen is the Environmental Planner for the Northern Middlesex Council of Governments and chairs the Public Education and Outreach subcommittee of the Massachusetts Statewide Municipal Stormwater Coalition. She holds a master’s degree in Environmental Policy and Planning from Tufts University, is a Speaking for Wildlife volunteer for the University of New Hampshire’s Cooperative Extension program, and manages the Voluntary Lake Assessment Program for Country Pond (Newton and Kingston, NH) where she lives with her husband.