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Engaging Broader Audiences

Posted on Tuesday, December 24th, 2019 | Posted in News

Jan 9 Webinar Focuses on Social Media 

To solve water quality problems, public engagement is key. It’s easier than ever to create engaging educational materials for the public, but how can you make sure you’re getting the right message to the people who need to hear it?

Members of the Massachusetts Statewide Municipal Stormwater Coalition will answer this question and more in a webinar about their “Think Blue Massachusetts” statewide education and outreach campaign.

The webinar is scheduled for Thursday, January 9, from 2-3 pm EST.  Register online to participate.

Through the Think Blue campaign, the Coalition and Water Words That Work developed an integrated strategy to maximize the effectiveness and efficiency of public outreach efforts at the statewide, regional and local scales.

Presenters Kerry Reed, Alicia Geilen, and Eric Eckl will highlight their implementation and evaluation strategy, the tools they created to establish the campaign as a recognizable entity across the state, and the lessons they learned throughout the process.

The webinar will be recorded and will be available online for those who cannot join on January 9.

Since 2016, NEIWPCC, through a grant from EPA, has hosted a series of informational webinars for state, territorial, and tribal program staff working on pollution budgets in impaired waterways under section 303(d) of the Clean Water Act.

The webinars have featured a diverse array of guest lecturers and experts on topics ranging from modeling tools to stakeholder engagement strategies. All previous webinar recordings, presentations, and supporting material are available in our archives.

Please contact Emma Gildesgame with any questions or comments.